A door, a keystone, a stone
The mark is an arched doorway set into a block of stone, with a keystone at its crown. It is drawn from the name and from what the holding does.
- The stoneThe square block is the "stone" in Heirstone: permanence, property and the ground everything is built on.
- The doorwayEach company in the group is a door into a market, for a buyer, a founder, a developer or an investor.
- The keystoneThe keystone locks an arch together. It is the holding: small, at the top, and the reason the structure stands. It is the only element in Nile Mint.
- Distinct from Heirstone ConsultingThe consulting firm keeps its octagram. Ventures has its own mark so the two can be told apart at a glance.
Horizontal first, stacked when space is square
Use the horizontal lockup in headers, documents and email signatures. Use the stacked lockup on social avatars, cover pages and signage. Use the mark alone only where the name already appears nearby.
Give it room
- Keep clear space on every side equal to the width of the doorway opening.
- Minimum size: horizontal lockup 120 px wide on screen, 30 mm in print. Mark alone 16 px.
- Never recolour the keystone, outline the wordmark, add effects or set the name in another typeface.
- The keystone stays Nile Mint on every background.
Delta green, Nile mint, Limestone
Limestone white carries the page. Delta green carries authority: buttons, hover states, the footer. Nile Mint is punctuation only: the keystone, small accents and emphasis in headlines (use Mint Text on light backgrounds for legibility). No gold or yellow anywhere.
Switzer, one family for everything
A neo-grotesque with a calm, institutional voice. Headlines are set in Regular at large sizes with tight tracking; small labels are Medium, uppercase and widely tracked. Switzer is free for commercial use (Indian Type Foundry, Fontshare licence).
Growing markets
Local knowledge
Built for the Region
Clear sentences, real numbers.
Egypt · The Gulf · Africa
People at work, places that are changing
Natural light, real settings and the cities we operate in. Film and photography come from our own platforms, so every image shows something we actually do.
Senior, specific, unhurried
We write like the people who run the companies: plain sentences, real numbers, no hype. Name the platform and say what it does.
We say
- Verified homes for stays of 1 to 24 months.
- District-level benchmarks from more than 100,000 public listings.
- Test the building before you buy the land.
We avoid
- Revolutionising real estate with next-generation AI.
- Unlocking seamless synergies across the ecosystem.
- Numbers we cannot show the source for.
Logo files
Vector files have the wordmark converted to outlines, so they work without the font installed.
