URBN Strategy
Draw the plot and record what the rules allow. URBN Strategy turns it into a programme, a 3D massing and a quarterly appraisal, with every figure traced to its source.
- Planning controls
- 16, each with its source
- Scenarios
- Up to 10 compared
- Export formats
- 7
- Status
- Live
A feasibility study is usually a spreadsheet, a site plan and a folder of PDFs.
By the time the investment committee meets, nobody can say where the numbers came from. Planning controls sit in one document, the massing in another and the appraisal in a spreadsheet that has been copied a dozen times.
URBN Strategy was started to keep the site, the rules, the massing and the appraisal in one model. Every assumption is traced to its source, approved revisions lock, and each decision keeps the working that led to it.
Test the building before you buy the land
- 01
Establish the site on the map
- 02
Record the planning controls and assumptions, with sources
- 03
Calculate and test: programme, 3D massing and appraisal
- 04
Compare scenarios, decide and export
- Developers
- Land and acquisition teams
- Agents
- Development consultants
- Every figure traced to its source
- Approved revisions lock
- Client projects are never used to train AI models
- Exports to DXF, IFC, Rhino and glTF
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