Nine ventures, one direction
Each company closes a specific gap in how property and business work in Egypt, the Gulf and Africa. Below, each one in depth: what you can do with it, what it solves and why we built it.
All ventures
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Property · Cross-border property marketplace
Terrunia
Verified homes beyond your home market
Read the deep dive -
Property · Long-stay rentals
Manediu
Verified homes for stays of 1 to 24 months
Read the deep dive -
Property · Co-development platform
BrickPact
Develop property, together
Read the deep dive -
Property · Office market intelligence
URBN Offices
Office markets, understood before you land
Read the deep dive -
Intelligence · African real estate data
Ironwood Intelligence
African property data you can cite
Read the deep dive -
Intelligence · Development feasibility
URBN Strategy
Test the building before you buy the land
Read the deep dive -
Intelligence · Real estate training
Discerya
Train for the real estate market you actually work in
Read the deep dive -
Business services · Company formation in Egypt
Taseesly
From idea to a company, registered
Read the deep dive -
Business services · Restaurant ordering and payments
Aada
The bill, settled in seconds
Read the deep dive
Buying a home in another country should not start with calling random brokers just to learn a price.
A curated marketplace where diaspora and international buyers discover, compare and buy verified new homes abroad, through one Terrunia advisor.
The gap
Emerging-market real estate is hard to trust from a distance. Inventory is not centralised, pricing is opaque, broker quality is inconsistent and comparing projects across countries is nearly impossible. For diaspora families and international buyers, that usually means a brochure, a messaging app and a price that changes with every call.
Classifieds portals do not fix this, because they list without verifying. Buyers end up calling brokers one by one just to learn a price, with no way to confirm that the project or the developer is real, and with sales pressure from the moment they share a phone number.
Where the idea came from
Terrunia began with a question: why should the online primary-sales model, where buyers browse new projects from developers in one place, stop at a single country’s border? It was conceived as a cross-border sales platform for individuals and investors facing opaque, fragmented markets, and launched around verified new residential inventory.
Terrunia was started to be the layer both sides can trust: a curated platform rather than a classifieds portal, where every project is reviewed before it goes live, buyers compare side by side and one Terrunia advisor answers every enquiry with confirmed availability and pricing.
What you can do
- Verified project listings
A project goes live only after Terrunia reviews and approves it. Developer submissions stay unpublished until then, enforced in the database itself.
- Detailed search and map
Filter by country, city, developer, delivery status, unit type, bedrooms, size and price, sort by price or soonest handover, or switch to a map.
- Project and unit pages
Every project shows its price band, payment plan, handover date, amenities and available units with price per square metre. Each unit has its own page.
- Side-by-side comparison
Compare up to four projects on price per square metre, unit sizes, handover, payment plan, developer and amenities, then share the comparison as a link.
- One-advisor enquiries
Enquire once from any project or unit and a Terrunia advisor replies with confirmed availability and pricing. Developer and broker numbers are never shown.
- Buyer account
Save projects and units, keep your comparisons and follow your enquiry history from one dashboard.
- Developer portal
Developers create a company profile, submit projects and units for review, and move each lead from new to qualified, contacted, viewing and closed.
- Buyer guides
Plain-English guides to fees, financing and how primary sales work in each market Terrunia covers.
- Eleven languages
The site and account emails work in eleven languages, from English, French and German to Russian, Polish and Afrikaans.
What it solves
Built for
- Diaspora buyers
- Cross-border investors
- Families buying a second home
- Developers with primary inventory
Renting a home for a few months should not require local contacts.
Furnished and semi-furnished homes for stays of one to 24 months, each reviewed by the Manediu team, with clear monthly pricing and move-in-ready apartments.
The gap
Consultants on a six-month mandate, students, relocating professionals and diaspora returning home all need the same thing: a furnished home for a few months, at a fair monthly price, from a landlord they can trust. In fragmented markets, listings are unreliable and that trust is hard to establish from abroad.
Renting for months usually depends on local contacts, brokers and classifieds that expose phone numbers and verify nothing. Short-stay platforms are built for tourists staying days, so nobody serves the tenant who needs a furnished, fairly priced home for three to twelve months and wants to be sure of it before arriving.
Where the idea came from
Manediu started as an idea for a long-term rental platform in Egypt. It grew into a long-stay platform for opaque rental markets more broadly, built for expats, consultants, diaspora, students, corporate assignees and relocating professionals who need verified housing for months rather than days.
It was built as something deliberately different from short-stay tourism sites: a verification-first rental platform for people relocating, with no exposed phone numbers and none of the chaos of classifieds.
What you can do
- Long-stay search
Filter by city, monthly rent, stay length, move-in date, bedrooms, size and furnishing, plus must-haves such as utilities, internet or corporate-ready.
- Clear listing terms
Every listing shows monthly rent, deposit, payment plan, any one-time or other fees, and exactly what is included.
- Verified and trust badges
The Manediu team reviews each home before it is marked Verified. Badges also flag corporate-ready, serviced and internet-verified homes.
- Request to book
Send your dates, stay length and purpose. The host and Manediu confirm availability and fit before accepting, and no payment is taken up front.
- Book a visit
Ask for a live video walkthrough or an in-person viewing, and the Manediu team arranges it with the host.
- Prices in your currency
Switch displayed rents between US dollars, euros and the local currency.
- Host portal with calendar sync
Landlords and property managers add properties and units, upload photos, set terms, import calendars from other booking platforms and screen requests.
- Corporate housing portal
Companies, NGOs and universities send one housing enquiry for a team, track its status and shortlist homes for staff.
- Contact details stay private
Landlord contacts and exact addresses stay hidden until a booking is confirmed. Maps show an approximate location only.
What it solves
Built for
- Expats and consultants
- Diaspora returning home
- Students
- Corporate housing for project teams
Property is built by groups, not by promises.
BrickPact convenes vetted groups around real developments, documented before anyone commits and governed together through delivery.
The gap
Across the region, a great deal of co-development already happens between people who know each other, but informally: on messaging apps and handshakes, with little on paper when a project slips. Diaspora buyers in particular have no documented way to develop at home.
Off-plan buying asks for trust without structure, and crowdfunding offers structure without ownership. Neither gives a group of co-developers a documented project they own together, with the papers in front of them before anyone commits.
Where the idea came from
BrickPact grew out of a plain observation about how property gets built in the region: groups already co-develop, but the deals are struck informally and little is on the record. The idea was to make that kind of deal origination trusted and documented, without turning it into crowdfunding.
Off-plan asks buyers for trust. Crowdfunding pools their money. BrickPact was started for the space between: it forms groups around vetted projects, puts the documents first and gives participants shared oversight, without ever holding their funds.
What you can do
- Opportunity register
Browse development opportunities by city, country, project type, asset type, stage and intended outcome, and save the ones worth a closer look.
- Full opportunity dossier
Each opportunity sets out its cost plan, platform fee, land and permit status, legal structure, timeline, document list and a risk register with mitigations.
- Formation window and quorum
See how many subscribers a project needs and the deadline to join. If the group does not reach quorum, the project does not go ahead.
- Request access
Share your role, budget range and country of residence and accept the risk disclosure. The team reviews every request, and requesting commits you to nothing.
- Private project rooms
Approved participants get a room with the project memo, document list and review status, updates, meetings, milestones and risks.
- Participant dashboard
Track saved opportunities, access requests, approved rooms, briefings, documents and notifications in one place.
- Sponsor submissions
Landowners and developers submit a site with its ownership status, plot size, permitted use, cost estimate and intended outcome, then follow the review.
- Three project types
Build-to-own, build-to-sell or build-to-rent, each with its own disclosures on outcomes and risk.
- No funds on the platform
BrickPact holds no money and processes no payments. Funds move only through the project’s own SPV, escrow, cooperative or trustee.
What it solves
Built for
- Prospective owners and private participants
- Diaspora buyers
- Landowners and developers
- Advisers and brokers
Companies expanding into a new African or Middle Eastern city usually choose an office before they understand the market.
Office search, protected landlord introductions and a stay-or-go cost tool for companies expanding into African business cities.
The gap
An expansion team has a deadline, a budget and very little reliable information about Grade A supply in the city it is moving to. What exists sits with brokers, recycled from listing to listing, and availability is often out of date by the time anyone calls.
Most office stock is quoted in local currency while prime space is often quoted in US dollars, and fit-out ranges from bare shell to finished suite, so two similar headline rents can hide very different total costs. Portal listings are often free-text ads with no building identity, grade or floor area.
Where the idea came from
URBN Offices was conceived as the office-market front end of the group’s African property data work: a way for expansion teams to assess office space from a distance in cities where office data is thin.
URBN Offices was built to give occupiers a clear picture before they fly in: listings reviewed before they go live, building identities protected until a reveal is approved, and the full cost of each option laid out before anyone signs.
What you can do
- Office search with filters
Browse buildings and available units by market, district, grade, area, floor plate, desks, meeting rooms, certification and fit-out condition, in a card or map view.
- Stay vs Go cost tool
Compare staying put with fitting out a lease, taking fitted space or coworking: upfront cost, monthly cost and the total over the term, in one currency.
- Protected reveal requests
Listings stay anonymous until a reveal request is reviewed and approved. Site visits, offers and introductions are requested in the app and logged.
- Shortlist and dashboard
Save buildings to a shortlist and follow your requests and submitted listings from one dashboard.
- Market scan request
Describe the requirement, from market and area to desks, parking, fit-out and start date, and the URBN team comes back with a shortlist and a market note.
- List your space
Landlords and operators submit a building or unit one at a time or by bulk upload. Every submission is reviewed before it goes live.
- City and cost guides
Office market pages and cost-of-office-space guides for major African business cities: rent ranges, service charges, fit-out and per-desk pricing.
- Tiered access
Free accounts browse anonymised listings. Paid tiers, opened once a firm is verified, unlock full unit detail, clear photos and Stay vs Go.
- Six languages
English, French, German, Spanish, Italian and Dutch, chosen by the user or taken from the browser.
What it solves
Built for
- Corporate occupiers
- Expansion and real estate teams
- Tenant-rep and advisory firms
- Landlords and operators
African property markets do not lack value. They lack measurement.
Ironwood turns fragmented public listings into district-level market benchmarks, collected weekly, cleaned, deduplicated and published with the method on every figure.
The gap
You cannot underwrite what you cannot observe. Institutional capital is priced on evidence, and in most African markets the evidence exists: thousands of listings are published every week. But it is scattered across portals, languages and currencies, with no one turning it into a benchmark an investment committee can cite.
Recorded transactions would need land-registry or deal feeds, so asking prices are the evidence that can be observed today. Even that record is inconsistent: portals mix annual and monthly rents, and conventions differ from one market to the next.
Where the idea came from
Ironwood was conceived as the group’s shared data backbone: one cleaned record of African property markets that research, office search and investment work can all draw on, starting with the listings that are already public.
Ironwood was built to do exactly that: gather the public record, clean it once, guard every number with minimum-sample rules and publish district-level prices and rents with the methodology attached.
What you can do
- District price benchmarks
Median asking prices per square metre for sale and rent, by city, district and asset class, each showing the number of observations behind it.
- Evidence on every figure
Minimum-sample rules decide what can be shown. Where data is thin the terminal shows a dash, and asking prices are never shown as transaction prices.
- Local or US dollar view
Switch figures between US dollars and local currency, at the exchange rate shown on screen.
- District maps
See districts on a map with their price aggregates, to find where values and listing depth sit within a city.
- Weekly price trends
Follow how medians move from one weekly snapshot to the next, for each market and city.
- Development pipeline register
Projects drawn from market news, with developer, size, stage and the source for every entry.
- Published research layer
Stock, occupancy and vacancy figures from published research, quoted as published, with the publisher named and never blended across sources.
- Macro context
Public macro indicators for each market, alongside the property data.
- CSV exports
Download city, district and asset-class aggregates as CSV, in local currency with an explicit currency column.
What it solves
Built for
- Investors and funds
- Banks and lenders
- Developers
- Advisors and researchers
A feasibility study is usually a spreadsheet, a site plan and a folder of PDFs.
Draw the plot and record what the rules allow. URBN Strategy turns it into a programme, a 3D massing and a quarterly appraisal, with every figure traced to its source.
The gap
By the time the investment committee meets, nobody can say where the numbers came from. Planning controls sit in one document, the massing in another and the appraisal in a spreadsheet that has been copied a dozen times.
Planning rules are rarely available as data a tool can fetch, so they are retyped from documents into spreadsheets, and the link between a rule and the number it produced is lost along the way.
Where the idea came from
URBN Strategy is built around the study landowners and developers commission before they buy: site acquisition and highest-and-best-use feasibility. It turns that study, usually spread across spreadsheets, drawings and PDFs, into one traceable model.
URBN Strategy was started to keep the site, the rules, the massing and the appraisal in one model. Every assumption is traced to its source, approved revisions lock, and each decision keeps the working that led to it.
What you can do
- Measured site boundary
Draw the plot on the map, import GeoJSON or type coordinates. Area and perimeter are measured in a projected coordinate system, not estimated from an image.
- Sourced planning controls
Record plot ratio, coverage, height, setbacks and other controls, each with its source, confidence and date. Edits keep the original value and the reason.
- Programme for five asset types
Turn a target area into GFA, net areas, unit mix, hotel keys and parking for residential, office, retail, hotel and mixed-use schemes.
- 3D massing and modeller
Generate a massing checked against every recorded control, or draw, push, stack and split masses yourself, with a zoning envelope and sun and shadow studies.
- Quarterly appraisal
Quarterly cash flow from land payment to exit, with IRR, NPV, margin on cost, residual land value, financing and sensitivities, every intermediate figure visible.
- Alternatives and comparison
Search use mixes within the ranges you set, then compare up to ten scenarios against a base and rank them on your objective.
- Locked approvals
Record reviews and approvals with a reason. An approved revision locks, so the numbers behind a decision cannot change afterwards.
- Exports with the working
A stamped PDF memo, an Excel workbook that reconciles, an A3 drawing sheet, and DXF, IFC, Rhino and glTF models of the massing.
- Office floor planning
Lay out office floors in real metres with rooms, furniture, doors and cores, check seats and circulation, stack levels and export a DXF or A3 sheet.
What it solves
Built for
- Developers
- Land and acquisition teams
- Investment managers
- Agents
- Development consultants
Real estate talent in our region is trained by trial and error.
Discerya combines role-based learning pathways, regional market playbooks and capstone deliverables, for real estate professionals and the teams that employ them.
The gap
The methodology lives in people’s heads, most courses teach theory rather than client-ready work, and emerging-market real estate is barely covered by global platforms. Analysts, brokers and development managers learn from material built for other markets, then spend years adapting it.
Structured real estate training is written for transparent Western markets. It assumes data, registries and professional infrastructure that analysts here do not have, so firms end up training people on live client work and quality varies from one person to the next.
Where the idea came from
Discerya was built on a conviction it states plainly: across many fast-moving markets, formal real estate training, transparent data and institutional standards are scarce, yet professionals are expected to produce advisory-quality analysis without ever being trained to do it.
Discerya was started to teach the job as it is actually done here: role-based pathways, playbooks for Egypt, Saudi Arabia, the Gulf and Africa, and practical deliverables, in English, Arabic and French.
What you can do
- Role-based pathways
Tracks for analysts, consultants, developers, investment and asset managers, brokers and public-sector teams, each ending in the kind of deliverable the role actually produces.
- A plan from your answers
Pick your level, the role you are aiming for and your market, and Discerya builds a capability plan you can refine from your dashboard.
- Regional market playbooks
Market courses for Egypt, Saudi Arabia, the UAE and GCC, Africa, Morocco, MENA and the UK and Europe, with examples, assumptions and risks that match where you work.
- Lessons built on real cases
Lessons work through real cases with in-lesson calculators, infographics and annotated site photos, so you practise the method instead of watching it.
- An AI tutor in every lesson
Ask questions while you learn. The tutor answers from the lesson and the rest of your curriculum.
- Quizzes and capstone checks
Practice quizzes are graded on the server, and every capstone comes with a brief and five criteria to check your work against a professional standard.
- English, Arabic and French
The interface, catalogue and search work in three languages, with full right-to-left layouts in Arabic.
- Team workspaces
Buy seats, invite colleagues, assign learning paths and follow progress. Employers see a member’s activity only from the day that member accepts.
- Free glossary and outlines
Browse every pathway, every course outline and the real estate glossary for free before choosing a plan.
What it solves
Built for
- Real estate professionals in ten roles
- Consultancies and developers
- Investment firms and brokerages
- Government and universities
Starting a company in Egypt is possible. For most founders it is also confusing, fragmented and document-heavy.
Taseesly turns Egyptian incorporation into one transparent path: pick the right entity, upload once, pay clearly and track every step until the final documents arrive.
The gap
Founders, Egyptians abroad and foreign investors often start the same way: unsure which entity they need, sent between offices, asked for the same documents twice and given timelines nobody commits to.
One incorporation spans several bodies, from the investment authority and the commercial registry to the tax authority, with heavy paperwork at every step. Founders abroad also face powers of attorney and document legalization, which are hard to manage without someone on the ground.
Where the idea came from
Taseesly started from a plain thesis: starting a company in Egypt is technically possible, but for ordinary founders it is confusing, fragmented, document-heavy and intimidating. The aim was a guided, transparent and trackable process built around the official channels rather than in place of them.
Taseesly was started to turn incorporation into a clean, guided and trackable digital process, in plain steps, plain language and plain pricing. It is an incorporation support platform: it works alongside the authorities, never in place of them.
What you can do
- Find your company type
Answer plain questions about your activity, founders and capital. Taseesly suggests the likely legal route before you create an account, and an advisor confirms it.
- One guided application
Enter proposed names, business activity, capital, registered address and each founder’s share in one structured form, in English or Arabic.
- Upload documents once
Get a checklist for your case. Files sit in private storage, and the team accepts each one or asks for a replacement before anything is filed.
- Track every stage
Your dashboard shows where the file stands, from submission and review through filing with the authorities to completion, and what you need to do next.
- Messages and tasks
Talk to the team in a secure thread on each application and see any task waiting on you, with its due date.
- Final documents in one place
Your commercial register extract, tax card and articles of association arrive in your dashboard, with a checklist for the steps after incorporation.
- Built for founders abroad
A remote founder route covers power-of-attorney steps and translation and legalization guidance, so Egyptians abroad can incorporate from where they live.
- Two languages, equally
Every screen, status and message works in English and Egyptian Arabic, with a full right-to-left interface.
- Partner workspace
Legal partners see only the files assigned to them and tick off the phases they own, so work handed to partners stays tracked.
What it solves
Built for
- Local founders and SMEs
- Egyptians abroad
- Foreign investors
- Companies opening in Egypt
Paying should be the easiest part of a meal out. In Egypt it is often the worst.
Aada turns every table into a menu, a waiter and a cashier. Guests scan a QR code, order, split and pay, with no app to download.
The gap
Catching the waiter’s eye, waiting for the bill, hunting for change. Most cafés and restaurants still run the table on paper pads and waving for the check, and splitting a bill between friends is an exercise in arithmetic.
Cash is still a normal way to pay, tickets are small and Wi-Fi is often patchy, so tools built for other markets, with new hardware and card-only payments, rarely fit a neighbourhood café.
Where the idea came from
Aada started from a simple observation at Egyptian tables: the end of a meal out is often the worst part of it. Its name, قعدة, is the Egyptian word for a good long sit-down with friends, the part of the evening the product is meant to protect.
QR ordering has already proven itself in the Gulf. Aada was started to build it the Egyptian way: Arabic-first, friendly to cash, and with no monthly fee, so even a small neighbourhood café can use it.
What you can do
- Scan and order, no app
Guests scan the table’s QR code, browse a photo menu and order with notes for the kitchen. There is nothing to download.
- Split the bill fairly
Each guest pays from their own phone: just their items, an equal share or a set amount.
- Menus in the guest’s language
Menus appear in the language set on the guest’s phone, and special requests reach the kitchen translated into Arabic and English.
- Order ahead for pickup
Guests order and pay on the way, then collect when it is ready. A public directory lists the venues that take pickup orders.
- Table reservations
Guests book by branch, date, time, party size and seating area. Venues confirm, seat or cancel from a day view and calendar.
- Item rewards
Venues set “buy a number, get one free” on any item. Signed-in guests track their progress and choose when to use a free one.
- Live order board
Orders and waiter calls arrive in real time with the table and notes. Staff move orders from preparing to served and confirm cash in one tap.
- Menu control by branch
Turn an item off or mark it sold out at one branch, change prices, add options and sizes, and schedule breakfast or late-night sections.
- Branches, QR codes and roles
Set each branch to dine-in, self-serve or both, print table QR codes, set opening hours and give staff access limited to their role or branch.
What it solves
Built for
- Cafés and restaurants
- Multi-branch hospitality groups
- Guests and visitors
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